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Privacy Policy

Last updated: 07/04/2026

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Elders (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website, purchase from us, or otherwise interact with us.

This policy applies to all users of our website and services.

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1. Who We Are

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Elders is a drinks brand operating in the United Kingdom, owned by The Liana Collection ltd. 

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Data Controller:
The Liana Collection

V116 Vox Studios

1-45 Durham St,

London,

SE11 5JH

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hello@eldersliqueur.com

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2. Information We Collect

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We may collect and process the following types of personal data:

Information you provide to us

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  • Name

  • Email address

  • Phone number

  • Billing and shipping address

  • Payment details (processed securely via third-party providers)

  • Any information you provide when contacting us

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Information collected automatically

When you visit our website, we may collect:

  • IP address

  • Browser type and device information

  • Pages visited and browsing behaviour

  • Referring website or search terms

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This type of data is commonly collected via cookies and tracking technologies to understand how users interact with a site.

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3. How We Use Your Information

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We use your personal data to:

  • Process and fulfil orders

  • Provide customer service and respond to enquiries

  • Send order confirmations and updates

  • Improve our website, products, and services

  • Send marketing communications (only where you have opted in)

  • Prevent fraud and ensure site security

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4. Legal Basis for Processing

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Under UK GDPR, we rely on the following legal bases:

  • Contract – to fulfil orders and provide services

  • Consent – for marketing communications

  • Legitimate interests – to improve our services and website

  • Legal obligation – to comply with applicable laws

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These are standard lawful bases used for processing personal data in ecommerce contexts.

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5. How We Share Your Information

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We only share your data where necessary, including with:

  • Payment processors (e.g. Stripe)

  • Website platform providers (Wix)

  • Delivery and logistics partners

  • Email marketing platforms

  • Professional advisors (e.g. accountants, legal)

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All third parties are required to respect your data and only process it for specified purposes .

We may also disclose information:

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  • If required by law

  • To protect our legal rights

  • In connection with a business sale or restructuring

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6. International Transfers

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Some of our service providers may process data outside the UK.
Where this occurs, we ensure appropriate safeguards are in place (e.g. standard contractual clauses).

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7. Data Retention

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We retain your personal data only as long as necessary to:

  • Fulfil the purposes we collected it for

  • Meet legal, tax, or accounting requirements

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For example, order records may be retained for several years for financial reporting.

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8. Your Rights

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Under UK GDPR, you have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion of your data

  • Object to or restrict processing

  • Withdraw consent (for marketing)

  • Request data portability

To exercise your rights, contact us at:
[Insert contact email]

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9. Cookies

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We use cookies and similar technologies to:

  • Enable website functionality

  • Analyse traffic and performance

  • Improve user experience

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You can manage cookie preferences through your browser settings.

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10. Marketing Communications

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If you opt in, we may send you emails about our products, updates, or offers.

You can unsubscribe at any time by:

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  • Clicking the unsubscribe link in emails

  • Contacting us directly

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11. Data Security

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We take reasonable technical and organisational measures to protect your personal data, including:

  • Secure hosting via Wix

  • Encrypted transactions

  • Restricted access to personal data

 

However, no system is completely secure, and we cannot guarantee absolute security.

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12. Age Restrictions

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Our website and products are intended for individuals of legal drinking age in their country of residence.

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We do not knowingly collect data from individuals under this age.

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13. Third-Party Links

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Our website may contain links to other websites.
We are not responsible for their privacy practices.

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14. Changes to This Policy

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We may update this Privacy Policy from time to time.
Updates will be posted on this page with a revised “Last updated” date.

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15. Contact Us

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If you have any questions about this Privacy Policy or your data, please contact:

Email: hello@eldersliqueur.com


Address: 

The Liana Collection

V116 Vox Studios

1-45 Durham St,

London,

SE11 5JH

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